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Sagres beer Explore the taste of Portugal

SAGRES BEER: MARKET LEADER IN PORTUGAL 

The roots of the history of the brewery of SAGRES, date back to 1855. Some 160 years ago a brewery called Jansen Ceverjas started making beer in Lisbon. In the decades that followed, brewers cooperated together and by 1934, the biggest four brewers merged into Central de Cervejas. In 2008, Central de Cervejas was purchased by the Heineken Group, a family-owned business, with 150 years of history and tradition.

Sagres beer bucket

SAGRES BEER: 100% NATURAL

SAGRES is a 100% natural product, brewed according to exclusive traditional methods with water, malt, cereals which have not been malted and a rigorous selection of the finest hops. No additives or preservatives are used in its brewing. In the SAGRES brand’s portfolio are SAGRES Branca (Lager) and its variations (alcoholic and non-alcohol).

Sagres beer Surf

SAGRES BEER LAGER

The SAGRES brand was born 75 years ago in 1940 as a prestige beer, to represent Sociedade Central de Cervejas at the Portuguese World Exhibition inaugurated in May 1940. With a similar fate to the caravels that left from Restelo to discover new countries, SAGRES was the first beer to be exported, arriving first in Gibraltar, and moving on to the other parts of the world.

Moderately rich, it has a dry and pleasant fresh taste. It is light and it has a golden colour.

25cl Lager 5 Bottle -  easy open
25cl Lager 5 - Can
50cl Lager 5 - Can

SAGRES BEER BOHEMIA

Launched in 2005, SAGRES BOHEMIA is an auburn beer, with an intense character, fruity aroma, creamy foam and a reddish amber colour. Ideal as a meal accompaniment, it has an alcohol content of 6.2% vol.

33cl Bohemia 6.2 - Bottle

SAGRES BEER SEM ALCOOL – NON-ALCOHOL

Launched in 2005, Sagres Sem Álcool (non-alcoholic) is a light beer, with a refreshing character, and the ideal drink for sportsmen and people who lead active lifestyles, but cannot do without the taste of the Original Sagres beer. Sagres Zero recommends an active and positive attitude towards the consumption of non-alcoholic beer, especially if driving.

33cl Non-Alcohol 0 - Bottle

SAGRES BEER & SOCCER/FOOTBALL

The SAGRES brand is promoted through a very strong liaison with football. SAGRES has a long-term sponsorship deal with the Liga Portuguesa Futebol, the highest level of professional football (soccer) in Portugal. Besides that, Sagres beer is also official sponsor of many professional teams, like Benfica, Braga, Olhanense and Académica Coimbra. Sagres is also a proudly official sponsor of the Portuguese National Team since 1993, with over 20 years of unconditional support.

Sagres beer Sponsoring Soccer Portugal
Sagres beer brewery

BREWERY

The SAGRES brewery is located in Vialonga, near Lisbon in Europe, with a production of almost 300 million liters liters per year. The premium Sagres beers are produced in Portugal and are shipped to foreign countries all around the world.

Sagres beer Medals

MEDALS & AWARDS

Monde Selection – Grand Gold Medal in 2015

Monde Selection – 14 Gold Medals in 1998*2, 1999*2, 2004, 2006, 2007, 2008, 2009*2, 2010, 2011, 2013 and 2014

Monde Selection – 2 medals at the International High Quality Trophy in 2008 and 2011

Reader’s Digest Trusted Brand award in 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014 and 2015

Excellence Prize at the World Beer Competition in 1958 (Gand – Belgium)

Tanit Iberian-American Trophy for the Best Brand Image in 1985 (Madrid-Spain)

Marketeer Prizes – High Consumption 2010 and 2014

Magnetic Brand em 2007, 2010 and 2011

Voted “Product of the Year” in 2010 (5-liter keg)

Masters of Distribution 2014 – Category Product Prize and Grand Prize

25cl Lager Bottle
33cl Lager 5 - Bottle
33cl Lager 5 - Can

SAGRES BEER PRETA

Launched in 1940 during the Portuguese World Exhibition,. SAGRES Preta is a dark coloured beer, moderately rich, with a pleasant caramel “bouquet”. For many, it is the alternative drink to an immense minority who want to know the difference. It has been the only ale in the domestic market for a long time.

Monde Selection – International High Quality Trophy in 2011
Grand Gold Medal in 2010
Gold Medal in 1974, 1978*2, 1979*2, 2004, 2005, 2009 

33cl Preta 4 -  Bottle

SAGRES BEER RADLER

Radler is lager beer mixed with lemon soda. It has 2% alcohol and SAGRES Radler is refreshing beer, pleasant to drink in the summertime.

33cl Radler 2 - Bottle - Easy open
33cl Radler 2 - Can
Sagres beer Part of everyday life

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Sagres beer bottle poster